About

I’m Brittany Macken, founder of Snomama, and the story behind this brand starts in 2021. As a SoCal native turned Austinite preparing for a move to Michigan. While pregnant with our baby girl, I went searching for maternity snow pants that would keep me warm, dry, and comfortable. I was shocked to discover that none existed. Not one pair.

Dozens of moms on forums were asking the same question: “Where can I find maternity snow pants?” The answer kept being: You can’t.

That gap became my mission.

❄️ Why I Created Snomama

I designed Snomama maternity snow pants to support every stage of motherhood, from the early “feeling fluffy” months to the “40 weeks and so over it” stretch, and even beyond pregnancy for moms who still prefer a soft, forgiving waistband.

These pants were built to solve real problems:

• No maternity snow gear available

• Uncomfortable waistbands during pregnancy

• Cold-weather activities becoming harder for expecting moms

• Lack of durable, high‑quality options for postpartum comfort

❄️ Made for Winter Moms Who Don’t Slow Down

Whether you’re:

• Building snowmen with your littles

• Walking the dog in freezing temps

• Sledding or hiking

• Cross‑country skiing

• Or simply trying to stay warm while pregnant

Snomama maternity snow pants are designed to help you keep doing what you love—comfortably, confidently, and safely.

❄️ Our Mission

To empower moms and moms‑to‑be with functional, comfortable, high‑quality winter gear that actually fits and supports their changing bodies.